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These white papers summarise the issues raised in our quarterly webcasts.
As the final part of The Insider, our quarterly briefing programme for marketers, we publish a white paper to summarise the issues raised, clarify the key points and offer insightful commentary and advice from MediaCom's team of industry experts.
Previous white papers can be downloaded below:
Rise of the The Empowered Consumer: How to reach audiences in 2012
The Impact and Influence of Social Media: Why retail brands need to get better at generating conversations
The Impact and Influence of Social Media: Why brands need to become better at generating conversations
The Impact and Influence of Social Media: Why US brands need to become better at generating conversations
The Imapact and Influence of Social Media - Your questions answered
The Future of TV: How is digital changing the future of TV and can TV help shape the future of digital?
The next five years in marketing: How not to be taken by surprise (much)
MediaCom leads the shortlist for the 2011 M&M Global Awards.
Murray Calder, Director MediaCom Scotland: Brands have clearly shown early enthusiasm for Google+ with many jumping straight on and creating profile
MediaCom’s consumer panels round the world tweet every day about their lives and purchasing influences
The Impact and Influence of Social Media: Webcast Carolyn Everson, VP, Global Marketing Solutions at Facebook, shares her thoughts on social marketing. Watch the session here.