Introduction
Welcome to the latest installment in The Insider, MediaCom's
external communications programme designed to help advertisers
understand the latest trends and topics in the media industry.
This month, the conversation turns to
social media and the incredible impact it has had on our industry.
Less than 10 years ago, social networking sites were in their
absolute infancy but have now grown to dominate and dictate how we
communicate with friends, family and brands.
With over 500 million active users
around the globe, sites such Facebook have provided advertisers
with unparalleled access to consumers worldwide and have enabled
them to interact with audiences as never before.
Understanding the ever expanding social
media landscape is not an easy task, however, and for many brands,
opportunities remain untapped.
In the articles below, MediaCom's
insight leaders discuss the impact of social media, help explain
how it can provide value for advertisers and demystify the
opportunities that it presents.
Webcast:
The Impact and Influence of
Social Media
In this webcast, Carolyn Everson, Vice President, Global Marketing
Solutions at Facebook, shared her thoughts on social marketing
and explain how her company's continuing growth and development
will provide even more opportunities for advertisers. Sara Devine,
Manager of Digital Integration Marketing for Volkswagen Group of
America, explained how her company has already enjoyed social media
success
Offering a media agency's perspective,
Sloan Broderick, Director of Innovation, MediaCom Interaction USA,
was on hand to share advice and explained how the correct social
media strategy can provide ROI.
The session was moderated by Michael
E. Kassan. Chairman and CEO of MediaLink LLC. Michael is an
internationally recognised business strategist operating at the
intersection of the media, advertising and entertainment
industries.
Watch
the recorded webcast here.