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The Insider helps advertisers understand the latest trends and topics in the media industry and keeps senior media and marketing professionals up to speed with the rapid changes in today's communications landscape.
Each Insider topic is introduced by Blink magazine, which includes both in-depth factual articles and viewpoints on the issues raised from both MediaCom experts and external thought leaders. This topic is later expanded on via a newsletter containing articles and recommendations for action from MediaCom experts and a live 35-minute webcast featuring high-profile guest speakers.
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MediaCom leads the shortlist for the 2011 M&M Global Awards.
Murray Calder, Director MediaCom Scotland: Brands have clearly shown early enthusiasm for Google+ with many jumping straight on and creating profile
MediaCom’s consumer panels round the world tweet every day about their lives and purchasing influences
The Impact and Influence of Social Media: Webcast Carolyn Everson, VP, Global Marketing Solutions at Facebook, shares her thoughts on social marketing. Watch the session here.