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MediaCom leads the shortlist for the 2011 M&M Global Awards.
MediaCom USA wins two Stevie awards for VW search campaign
MediaCom Italy "goes advanced" with Audi A1 and wins out-of-home award
MediaCom is BRW's fourth Most Respectful Company in Australia...
MediaCom wins five awards at Cannes Lions...
MediaCom Italy has won the Press & Outdoor Key Award in the Urban Furniture and Underground Trains category for its Audi A1 "Go Advanced" campaign.
The Press and Outdoor Key Awards reward creativity and effectiveness in printed, out-of-home and new forms of external advertising. Special attention is given to campaigns that manage to embrace all forms of media, including the more 'traditional' channels. MediaCom's "Go Advanced" campaign, launched in August 2010, used a variety of media to alert consumers to the launch of the new Audi A1 model. A particular highlight of the campaign included placement of a huge ad on the arch of Milan Central Station (above), which was enriched by two maxi-screens at the bottom of the arch. Barbara Robecchi, Managing Director of Mediacom Italy, and Simona Beretta, Business Unit Director for the Volkswagen Group account, collected the prize along with the client's representatives recently at the IULM University in Milan. "We are very happy to receive the Press & Outdoor Key Award 2011" said Barbara Robecchi. "The award demonstrates our ability to create innovative, impactful campaigns on new and traditional media."
Murray Calder, Director MediaCom Scotland: Brands have clearly shown early enthusiasm for Google+ with many jumping straight on and creating profile
MediaCom’s consumer panels round the world tweet every day about their lives and purchasing influences
The Impact and Influence of Social Media: Webcast Carolyn Everson, VP, Global Marketing Solutions at Facebook, shares her thoughts on social marketing. Watch the session here.