Isy joins the team after more than
three years in MediaCom's P&G team, leading award winning
campaigns for brands such as Olay, Gillette, Pampers, and
Pringles.
The appointment comes on the back of
several recent social media wins, including EA Games, and the
agency's ongoing goal of having social media integrated into all
client communications and strategy.
Nic Hodges, Head of Innovation &
Technology for Australia said, "We spent a lot of time searching
for the perfect person to head up our social offering. The perfect
person in the end was already in the agency. Isy's got a proven
track record with awardMwinning social media work. Partner that
with her firstMclass understanding of brands and integrated
communications, and there's nobody I'd rather have on board to
deliver innovative and awesome work in social."
Isy will be working alongside Alexa
Hohenberg, Director of Digital Content and Production, with a team
that has seen rapid growth through social and digital projects for
clients such as KFC, Universal Music, Tourism NSW, Skoda, VW, Dell,
and Universal Pictures.
Isy had the following to say on her
new role, "Social is fast becoming the lifeblood of brands on a
global scale, yet locally many agencies and clients are still
trying to figure out how to engage, monitor and best add value in
this space. It's a very exciting area for both consumers and
clients. I'm looking forward to creating some great social media
strategies for our clients, and integrating social into everything
we do."